Pop Savvee Clothing is a popular lifestyle brand for everyday people. The clothing brand was created by two brothers in 2017, and is based in Houston, TX.
Pop Savvee initially started out as a t-shirt business idea, utilizing popular statements and quotes. But instead of being trend followers, we decided to become trendsetters. So, after months of considering different brand names, we eventually came up with "Pop Savvee Clothing." And this idea eventually grew into the popular lifestyle brand that it is today.
So, what does "Pop Savvee" mean?
The answer is simply this... "You are popular by skill or trade, and savvy by experience."
Before going into production, we identified their target market and competitors. We merged high-quality material with simple graphic designs to exhibit our creative and innovative ideas. After relocating to Houston, TX in 2017, we introduced the world to the “PS Dot Logo” design and the “Rectangle Logo” design, courtesy of our quality t-shirts and snapback hats. We followed up our product release with a savvy, online platform to market and distribute all of our merchandise.
Since our inception, we have built a strong local following and a strong social media following. We have participated in various music and fashion-related events, such as: Boss Life Experience in Houston (2018), Screwfest in Houston (2018), ReggaeFest in Houston (2018/2019), ComplexCon in Long Beach (2019), Sourcing At Magic in Las Vegas (2020), TrapFest Music Awards & Fashion Show in Atlanta (2020), etc.
Our creativeness has extended past our own brand. We've assisted a few other local brands in designing, creating and printing their own apparel as well. And, we've had the great opportunity of gifting celebrities and entrepreneurs such as the late Nipsey Hussle, music mogul/entrepreneur Master P, music mogul/entrepreneur 50 Cent, actor Branden Wellington from “Orange Is The New Black," etc.
Although we demonstrate a strong love and relentless passion for fashion, we've never attended any fashion institutions of any kind. We've always just had a knack for fashion… Ever since our introduction to classic fashion brands like: Ralph Lauren Polo, Levis, Guess Jeans, etc.
Throughout the past few years, Pop Savvee has given back to the community in many different ways. In 2017, the 1st year of our launch, we gave several donations to various local organizations during Hurricane Harvey. Fast forward to 2020... We’ve helped raise funds for homeowners who have become unemployed during the COVID-19 pandemic. We also donated to the "Equal Justice Initiative" and the "Know Your Rights Camp" to help prevent police brutality in the United States.
"Popular, Not Famous"
So, what's our motto?
Our motto is... You don't have to be a celebrity to be popular or to be admired. You can be popular by simply being yourself.
What makes you popular?
Your character traits... Love, kindness, forgiveness, patience, loyalty, respect, responsibility, creativity, etc.
Your personality traits... Ambition, self-confidence, self-discipline, perseverance, humbleness, generosity, honesty, courtesy, friendliness, etc.
Your work ethics... Hard work, diligence, reliability, positivity, effective communication, goal-oriented, etc.
And of course... Your expertise... Your passion... Or, whatever you're good at in life.
Remember... Everyone's DNA is different. So in essence, you are unique... Which ultimately makes you the flair.
"The clothes don't make you... You make the clothes."
"Invest in yourself"
"Look good... Feel good"
- pop savvee clothing
Thank you in advance,
pop savvee clothing